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Self-Care Impact on the Healthcare Industry
With new integrated self-care technology from companies such as Samsung, Google, Apple, and WebMD, the patient experience continues to rapidly evolve. New health devices and platforms...
View ArticleMobile Medical Adherence Programs Could Save Industry Billions
The CDC points out that medical non-adherence costs an estimated $100 billion to $289 billion annually. This is a result of drops in the rate of medication adherence after the first six months....
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Is Big Tech Replacing Big Pharma?
About a year ago, I wrote about the growth of an industry centered around health monitoring devices. I’ve since followed up on that blog to discuss if wearables and health apps were actually...
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How Pharma Should Engage HCPs
A recent PMLive article looked to answer the question, “How can pharma create resources that will resonate with doctors?” The article spotlights a disconnect between what HCPs want from...
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A Marketing Lesson for Big Pharma
Analyst Steven Brozak recently wrote a thought-provoking piece in Forbes titled “Big Pharma Learned the Wrong Marketing Lesson.” In his article, he explains that “when compared with really...
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Digital Marketers vs. Marketers Embracing Digital
A great article from Ari Schaefer, contributor at Klick Health, on the advent of digital marketers, which didn’t exist before the internet. With the advent of “Digital Marketers” the...
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The Perfect Social Media Post
As marketers and communicators, we are frequently concerned and testing for the right length of a message – and this varies based on the medium and context. Especially when working...
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Twitter ROI for Pharma – Engagement vs. Return
Digital Pharma Blog published new data specific to pharma on Twitter, evaluating how successful Twitter has been in driving engagement with stakeholders. The group analyzed 12 pharma...
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What Customers Really Want
As we’re grappling with how to best collect, analyze and put big data to work in marketing strategy, I find it beneficial and important to pull perspectives from outside the healthcare...
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A New Marketing Model
A recent Harvard Business Review blog argues that marketing can no longer rely on the funnel model because today’s buying process is no longer linear. Potential customers can enter the sales...
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Improving Health Outcomes via Social Media
Social networks like Facebook and Twitter, and specialized websites like PatientsLikeMe and I Had Cancer, are improving health outcomes every day: Continuing the conversation: Patients...
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Lessons Learned from the Nike+ Fuelband Exit
According to a May 2014 CNET report, Nike recently laid off a majority of their Fuelband staff, which signaled the end of the Nike+ Fuelband. This came only two years after Nike launched the...
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New Creative Experience for Sunscreen
A recent Nivea campaign in Brazil is a great example of thinking about the whole customer and providing value beyond the brand/product. Nivea with agency FCB Brazil created print...
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Marketing to HCPs in China
According to Manhattan Research, 80% of physicians in China now own or use smartphones for professional purposes – roughly the same as in the U.S. The research group also found that more than...
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Social Media Tips from GSK Pharma
Pharmaphorum recently published an article highlighting the social media acumen of GlaxoSmithKline. GSK’s Facebook page was one of the world’s first ‘open’ pharma social media...
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Best of the Best in Pharma Social Media
Although pharma is still experiencing growing pains in social media, several healthcare companies stand above the rest in social media performance. A recent study of 14 pharma companies’...
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The Future of Patient-Centric Care: Concierge Medicine
Mayo Clinic is now offering unlimited access to its nurses through a subscription-based smartphone app that provides 24/7 health care assistance. For $49.95 a month, users can access real-time...
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Pharmacists – An Increasingly Critical Marketing Target
RxEdge published an infographic in PM360 on the role of pharmacies in the healthcare system and patients’ perspectives and satisfaction in relation to pharmacies. The data are very useful...
View ArticleDTC Campaigns for Sensitive Medical Conditions
Earlier this year, Astellas rolled out a campaign for its overactive bladder (OAB) drug Myrbetriq featuring a cartoon bladder that nags at an older woman to stop what she’s doing and go to the closest...
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Are Wearables Over?
Fast Company recently asked, “Are wearables over?” Reportedly, one-third of Americans who bought a wearable product stopped using it within six months. And although one in ten owns some sort...
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